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I enjoy seeing co-branding done well. It tells a story of both participants, gets you excited and pulled in to the story and at the end you remember – exactly as it was intended.

Coke and the James Bond franchise team up for Skyfall. Buy the drink and a challenge to win tickets to the movie and the ensuing race to the end – who hasn’t watched 007 race around saving the world and fantasized about bringout his inner Bond!