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Mercedes-Benz takes the opportunity to use Instagram to their advantage in their Anything But Average campaign in Paris. In a city where art is revered, they chose to use shots from Instagrammers world-wide to set up a digital photo installation. 

They wanted photos that showed new points of view and a uniqueness for the new #CLA’s “Untamed” installation. 

This is a great example of using social media right and connecting with current and future product users.