What is creativity – Julie Burstein
– The makers of Guitar Hero have created Blue Goji – it transforms any fitness equipment into an interactive game machine. Working via iPhone or iPad with controllers and activity sensors it’ll make your workout feel like a snap.
– Secret: it’s not about who you are, it’s about what you say. A place to share whatever is on your mind freely.
– “Jobs was quiet during the pitch, but he seemed intrigued throughout, and now it was time for him to talk. He looked around the room filled with the “Think Different” billboards and said, “This is great, this is really great … but I can’t do this. People already think I’m an egotist, and putting the Apple logo up there with all these geniuses will get me skewered by the press.” The room was totally silent. The “Think Different” campaign was the only campaign we had in our bag of tricks, and I thought for certain we were toast. Steve then paused and looked around the room and said out loud, yet almost as if to his own self, “What am I doing? Screw it. It’s the right thing. It’s great. Let’s talk tomorrow.”In a matter of seconds, right before our very eyes, he had done a complete about-face.”